As one of the founding forces of Supra Footwear I worked hands on with the team launching the brands marketing strategy, heading all social media, directing photography, and creating content. I was also involved with positioning product at the evolving intersection of fashion, streetwear, and skateboarding. Proud to have named Chad Muska’s visionary pro model “The Skytop” which lives on as an iconic and revolutionary sneaker design to this day.